KTO's Market Intelligence Handbook for Startups

The Ultimate Market Intelligence Handbook: Your Blueprint for Smarter Decisions

In business, staying ahead of the curve isn’t optional—it’s survival. This handbook is your step-by-step guide to mastering market intelligence, the art of outthinking, outmanoeuvring, and outperforming the competition. It’s not just theory—it’s packed with actionable strategies for startups and small businesses ready to punch above their weight. Learn how to collect critical data, uncover hidden trends, and transform raw insights into winning strategies using powerful tools like Octoparse and Power BI.

Even more, this handbook is designed to upskill your team, providing them with the expertise to perform market intelligence like seasoned pros. Whether it’s competitor analysis, data visualisation, or uncovering customer insights, your team will gain the skills and confidence to execute with precision and purpose.

Here are some of the topics covered:

• Key Components of Market Intelligence
  • Competitor analysis: understanding rivals' strengths and weaknesses.
  • Customer insights: decoding customer sentiment and behaviours.
  • Market trends: spotting opportunities and threats early.
  • Industry benchmarks: measuring performance against the competition.
• Techniques for Data Retrieval
  • Web scraping: automating data collection from competitor websites.
  • Social listening: tracking brand mentions and trends online.
  • Using AI tools for data parsing and sentiment analysis.
• Step-by-Step Guides for Data Retrieval
  • Setting up web scraping workflows in Octoparse.
  • Using social listening tools to monitor conversations.
  • Parsing large datasets with AI for actionable insights.
  • Building and analysing effective customer surveys.
• Extracting Insights from Data
• Data Visualisation Techniques
• Turning Insights into Actions
• Best Practices and Ethical Considerations

If you’re ready to turn insights into action and data into domination, this is the resource you’ve been waiting for. Download it now, and take the first step toward smarter, sharper decision-making.